Troopswap gives 10 percent of profits to the Wounded Warrior Project, a cause that military community members feel most passionate about: taking care of those who are returning home with the scars of war.
Before they were famous, many truly influential men and women started by serving their country in the US military or grew up in military families.

TroopSwap Offers Deep Military Discounts

Retired Army captain Blake Hall led a battalion reconnaissance platoon in Iraq from 2006-2007. Once his active duty service ended, his new commitment to the military began: he and fellow servicemember Matt Thompson, who served four tours of duty in Iraq and Afghanistan, created TroopSwap, a kind of Groupon with a twist: the deeply discounted deals are exclusively for military service members, veterans and their families.

Hall is an inspired example of a military servicemember who applied his military expertise to a successful business career after military retirement.

TroopSwap is the first military-only e-commerce platform, partnering with merchants to offer discounts to the military, by reaching them online. And TroopSwap has plans to expand into furthering military social connections online.

Still committed to making a difference for those in the military, Hall also gives 10 percent of profits to the Wounded Warrior Project, a cause that military community members feel most passionate about: taking care of those who are returning home with the scars of war.


Blake says the military taught him how to be analytical, responsive, to constantly assess if something's going well or not, and to have a feedback loop at every level of the organization.

"Entrepreneurship is a lot like combat leadership: you have to understand the problem that you're facing,"' notes Hall.

Blake says his career in the military also taught him that it's okay to make mistakes, to hav both the humility and confidence to do whatever it took to succeed in business.

Hall's military experience taught him about purpose, motivation, and directing teams in a common direction, which requires the emotional intelligence necessary of a great leader along with an ability to communicate effectively to different audiences.

After interviewing several thousand members of the military community, Hall learned that the military spouse is the most underserved segment of the community. Military spouses suffer from a 42 percent overall wage gap relative to civilian wives, even while most have higher levels of education.

To combat this, Hall says TroopSwap has adopted a policy of employing military spouses in the local communities who are active.

Blake's advice for retired vets looking to start a business? Start with a great idea. Be ready to commit and be willing to spend the next six to 10 years working on this idea.

Blake says that his combat tour in Iraq also shaped his business life in a by teaching him this profound lesson at a young age: life is precious and it ad no one knows how long they have.


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